Just in Time for Pride: PRC’s Ads Live on Grindr, Out, Advocate, and Muni

Just in Time for Pride- PRC's Ads in the Community (1)

What do walking around in downtown San Francisco, checking your favorite LGBT online media, and looking for the next love of your life all have in common? You can see Positive Resource Center’s ads by doing all three. That’s right—just in time for San Francisco Pride 2017, PRC has published ads on Muni busses and light rail vehicles, Out Magazine, The Adovcate, and Grindr’s mobile app.

With the support of Getting to Zero SF, PRC’s ads promote awareness about the high cost of obtaining antiretroviral therapy (ART). According to the Centers for Disease Control and Prevention, the average annual cost of ART was an estimate $23,000 in 2010 dollars. PRC’s ads ask the formidable question: what could that money be spent on instead of medication?

The resulting ad campaign brings attention to the fact that HIV treatment doesn’t have to have such a hefty price tag. Thanks to the Office of AIDS Health Insurance Premium Payment (OA-HIPP) and AIDS Emergency Fund’s Health Insurance Premium Payment (AEF-HIPP) programs, San Francisco residents living with HIV can get the help they need at a price they can afford.  These programs pay for medical copays and insurance premiums for qualifying individuals, making getting medication and seeing a doctor affordable for low-income San Franciscans.

For many San Francisco residents with HIV, the financial assistance these programs provide could mean life or death. Those who cannot afford this medication and are not connected to organizations like PRC too often go without the medication they need to survive. PRC’s benefits counseling program focuses on getting these SF residents the assistance they need to survive.

For more information on OA-HIPP, AEF-HIPP, or PRC’s ad campaigns, please call PRC at 415-777-0333.


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